Herb Kelleher
Entrepreurship Center



| Graphic Design
| Layout Design
| Brand Identity


The HKEC is a research institue at The UT Austin McCombs School of Business that is dedicated to promoting the development of entrepreneurial skills of students. As the creative assistant, I work with the Communication Specialist to produce digital and print materials, including event brochures, website updates, and social media content.


 

UT Austin Startup Ecosystem 
Tradeshow Posters

 2024
| Event Branding & Graphic Design





Each Fall semester at UT Austin kicks off with the Startup Ecosystem Tradeshow, an event showcasing the entrepreneurial centers, clubs, and partners available to students. For this event, I was tasked with designing the main event poster and promotional flyers, ensuring a cohesive and engaging visual identity that captured the energy and innovation of the startup community.








Freed Family Pitch 
Competition Brochure

 2024
| Event & Layout Design







View the Full File Here





I had the privilege of designing the brochure for the Freed Family Pitch Competition Finals, the largest pitch competition at UT Austin. The event’s branding focuses on inspiring innovation and advancement, which I reflected in the brochure's design.

The brochure highlights the competition’s mission, outlines the timeline, showcases the startups and students who advanced to the Semi-Finals, and recaps the previous year’s winners. This piece serves as both a guide and a celebration of entrepreneurial excellence.









Annual Reports

 2023 & 2024
| Brand & Layout Design






2023-24 File Here
2022-24 File Here




I was entrusted with designing the annual reports for two consecutive school years, 2022–2023 and 2023–2024. The goal was to seamlessly integrate the center's branding throughout the reports while incorporating unique event and program branding styles on their respective spreads.

This project required balancing consistency with individuality, ensuring each section reflected its specific identity while contributing to a cohesive overall design.








Forty Acres Founders Pitch Competition Posters

 2024
| Event & Layout Design








I designed the poster and flyer for the Forty Acres Founders Pitch Competition, an annual event held at the end of the spring semester. This competition is the culmination of a semester-long program where students develop their startup ideas and receive mentorship to prepare for launching their businesses. Participants compete for funding in a high-stakes pitch competition.

My design work focused on visually capturing the entrepreneurial spirit of the event, ensuring the materials were engaging, professional, and aligned with the program's mission to empower student innovators.








Startup Coffee Connect

 2023
| Brand Identity Redesign



I contributed to the redesign of the brand identity for Startup Coffee Connect, a networking event series for students launching or exploring startup ideas.

The updated branding captures the essence of the event—casual yet professional, fostering connection and collaboration. The visual identity reflects the approachable and innovative spirit of the series, creating a welcoming atmosphere for participants.









THANK YOU!